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Business benefits of green building highlighted in report

After garnering the views from 86 different countries in its Trends 2018 Smart Market Report, the company says the international market for green construction projects has grown significantly in the past 10 years and will continue to thrive.

The study has found that greener buildings can reduce operating costs by 8% in the first year alone and increase asset values by 7%. It has also found that healthier buildings have become a top priority in the construction industry, with occupant health and wellbeing becoming more important.

The knock-on effects of healthier workers include increased worker productivity, an improved sense of community, and a boost to the domestic economy.

"The study, supported by our Green Building Councils in five regions, demonstrates that green building is seen by the industry as a key business benefit," says Terri Wills, ceo of the World GBC.

"Additionally, around the world, green building is considered to have an impact beyond significant environmental benefits, such as increased employee productivity and satisfaction."

Another key finding of the report is that the biggest threat to green building uptake – the perception that it costs more than traditional construction methods – has fallen from 75% of people in 2012, to less than 50% today.

"As the world’s largest provider of building technologies, we’ve seen the shift towards more efficient, sustainable buildings," notes Chris Nelson, president of Commercial HVAC for Carrier, which sponsors the study.

"The fact is, green buildings provide a triple win – delivering measurable benefits for building owners, occupants, and the public from reduced operating costs, improved indoor air quality, and reduced energy consumption. The trends uncovered in this report reflect what we’re seeing in our business – building green is good for the public health, the environment, and the bottom line." 

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